“Section 14 positioning benefits from mature PJ fundamentals while still riding ongoing urban rejuvenation around the corridor. Stronger as a medium-term city-living asset than as a rapid speculative flip.”
— Henry Tan, IQI Global
Henry Tan
Real Estate Negotiator · IQI Realty Sdn Bhd (E(1)1584)
Avoid if buyer prioritises immediate undervalued entry pricing.
Bottom line
It’s a high-density tower. Ask me what that does to your resale and rental before you commit.
Quick Answer
The Atera is a Leasehold Serviced Apartment new launch in Section 14, priced from RM 634K to RM 1.17M with built-ups of 770–1,420 sq ft across 1544 units, targeting completion around 2028. It tends to suit 年轻家庭、专业人士和在 PJ 工作的租户. Before booking, confirm the latest pricing and package (maintenance RM 0.32 psf), its high-density layout and own-stay or tenant fit.
Henry’s Review
PJ 教育和体育中心内的智能现代生活
1
3 栋大楼，1544 个单位，户型从 770–1420 平方英尺
2
提供半/全装修选项，配备智能家居和完整公寓设施
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位于PJ黄金地段，靠近Jaya One、Jaya购物中心和数字商场
Buyer profile: entry from RM 634K to RM 1.17M, built-ups 770 – 1,420 sqft, completion around 2028, maintenance RM 0.32 psf. See the investment and lifestyle tabs for the detailed angles.
由于大学、办公楼和医疗设施，租赁需求高
天台生活方式，配有共享办公、游泳池和多层安全系统
Lifestyle & Location
Facilities
Swimming pool, wading pool, gym, co-working, sky facilities, multi-tier security, landscaped areas
Nearby Malls
Jaya One, Jaya Shopping Centre, Digital Mall, Section 14 PJ
Transport
LRT Asia Jaya, LRT Taman Jaya, Federal Highway, Jalan Universiti
For own stay: 天台生活方式，配有共享办公、游泳池和多层安全系统 For investment: 由于大学、办公楼和医疗设施，租赁需求高 The better fit comes down to your budget (entry from RM 634K) and how long you plan to hold.
What is the starting price for The Atera?
The Atera starts from RM 634K and ranges to RM 1.17M for units of 770–1,420 sq ft, with maintenance around RM 0.32 psf. Prices shift with package updates, so verify today's figures with Henry.
What unit sizes are available at The Atera?
Built-ups range from 770–1,420 sq ft across 2–4 bedroom layouts, within a 1544-unit development, targeting completion around 2028. Confirm the remaining layouts before committing.
Who should think twice about The Atera?
Avoid if buyer prioritises immediate undervalued entry pricing. Avoid if buyer wants very low-density living. Avoid if buyer expects aggressive short-cycle appreciation.
What should buyers compare before booking The Atera?
Line up the current price list (from RM 634K), the high-density and layout efficiency, tenure (Leasehold), completion (2028), timing stage (growth corridor expansion) and realistic own-stay or rental demand versus nearby Section 14 projects.
