“Section 14 positioning benefits from mature PJ fundamentals while still riding ongoing urban rejuvenation around the corridor. Stronger as a medium-term city-living asset than as a rapid speculative flip.”
— Henry Tan, IQI Global
Henry Tan
Real Estate Negotiator · IQI Realty Sdn Bhd (E(1)1584)
Avoid if buyer prioritises immediate undervalued entry pricing.
Bottom line
It’s a high-density tower. Ask me what that does to your resale and rental before you commit.
Quick Answer
The Atera is a Leasehold Serviced Apartment new launch in Section 14, priced from RM 634K to RM 1.17M with built-ups of 770–1,420 sq ft across 1544 units, targeting completion around 2028. It tends to suit Young families, professionals & PJ-based tenants. Before booking, confirm the latest pricing and package (maintenance RM 0.32 psf), its high-density layout and own-stay or tenant fit.
Henry’s Review
Smart, modern living in PJ’s education & sports hub
1
3 towers with 1544 units from 770–1420 sf
2
Semi/fully furnished options with smart home & full condo facilities
3
Prime PJ location near Jaya One, Jaya Shopping Centre & Digital Mall
Buyer profile: entry from RM 634K to RM 1.17M, built-ups 770 – 1,420 sqft, completion around 2028, maintenance RM 0.32 psf. See the investment and lifestyle tabs for the detailed angles.
High rental demand due to universities, offices & medical facilities
Sky-deck lifestyle with co-working, swimming pool & multi-tier security
Lifestyle & Location
Facilities
Swimming pool, wading pool, gym, co-working, sky facilities, multi-tier security, landscaped areas
Nearby Malls
Jaya One, Jaya Shopping Centre, Digital Mall, Section 14 PJ
Transport
LRT Asia Jaya, LRT Taman Jaya, Federal Highway, Jalan Universiti
For own stay: Sky-deck lifestyle with co-working, swimming pool & multi-tier security For investment: High rental demand due to universities, offices & medical facilities The better fit comes down to your budget (entry from RM 634K) and how long you plan to hold.
What is the starting price for The Atera?
The Atera starts from RM 634K and ranges to RM 1.17M for units of 770–1,420 sq ft, with maintenance around RM 0.32 psf. Prices shift with package updates, so verify today's figures with Henry.
What unit sizes are available at The Atera?
Built-ups range from 770–1,420 sq ft across 2–4 bedroom layouts, within a 1544-unit development, targeting completion around 2028. Confirm the remaining layouts before committing.
Who should think twice about The Atera?
Avoid if buyer prioritises immediate undervalued entry pricing. Avoid if buyer wants very low-density living. Avoid if buyer expects aggressive short-cycle appreciation.
What should buyers compare before booking The Atera?
Line up the current price list (from RM 634K), the high-density and layout efficiency, tenure (Leasehold), completion (2028), timing stage (growth corridor expansion) and realistic own-stay or rental demand versus nearby Section 14 projects.
Every brochure makes it look perfect. Ask me what’s actually wrong with this one — and whether something nearby quietly beats it for your budget.
I’ll give you the honest verdict — even the reasons not to buy
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